{"id":6909,"date":"2025-09-02T12:29:43","date_gmt":"2025-09-02T15:29:43","guid":{"rendered":"https:\/\/emibra.com.br\/?p=6909"},"modified":"2025-09-02T12:41:59","modified_gmt":"2025-09-02T15:41:59","slug":"por-que-a-gente-compra-pelo-olhar","status":"publish","type":"post","link":"https:\/\/emibra.com.br\/en\/por-que-a-gente-compra-pelo-olhar\/","title":{"rendered":"Por Que a Gente Compra Pelo Olhar?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6909\" class=\"elementor elementor-6909\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4875f0f2 e-flex e-con-boxed e-con e-parent\" data-id=\"4875f0f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-784518f elementor-widget elementor-widget-text-editor\" data-id=\"784518f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Voc\u00ea j\u00e1 se pegou querendo comprar algo s\u00f3 pela embalagem? Tipo, voc\u00ea olha, pensa \u201cuau, que coisa linda!\u201d e antes de perceber j\u00e1 est\u00e1 no carrinho? Relaxa, isso n\u00e3o \u00e9 s\u00f3 voc\u00ea, \u00e9 ci\u00eancia.<\/p>\n<\/blockquote>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-essential-blocks-image-gallery  root-eb-image-gallery-dtqdi\">\n<div class=\"eb-parent-wrapper eb-parent-eb-image-gallery-dtqdi\">\n<ul class=\"eb-img-gallery-filter-wrapper filter-wrapper-eb-image-gallery-dtqdi preset-4\" data-id=\"eb-image-gallery-dtqdi\">\n<li class=\"eb-img-gallery-filter-item\" data-filter=\"*\" data-id=\"eb-image-gallery-dtqdi\">All<\/li>\n<li class=\"eb-img-gallery-filter-item\" data-filter=\".eb-filter-img-filter-item-1\" data-id=\"eb-image-gallery-dtqdi\">Filter Item 1<\/li>\n<\/ul>\n<div class=\"eb-gallery-img-wrapper eb-image-gallery-dtqdi preset-4 v2 grid null enable-isotope eb-filterable-img-gallery\" data-id=\"eb-image-gallery-dtqdi\" data-default-filter=\"*\" data-searchfilter=\"false\">\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__reate-a-hyperrealistic-image-of-a-supermarket-shel__3165-1.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82694-1.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__the-style-is-candid-image-photography-with-natural__3162.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/08\/freepik__highresolution-hyperrealistic-photo-of-a-woman-wit__20497-3.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__create-a-hyperrealistic-image-of-a-supermarket-she__3166.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eb-gallery-img-content  eb-filter-img-\" data-type=\"image\">\n<div class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__create-a-hyperrealistic-image-of-a-supermarket-she__3167.avif\" alt=\"\" \/>\n<div class=\"eb-img-gallery-overlay\">\n<div class=\"eb-img-gallery-actions\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"eb-img-gallery-not-found\">\n<p>Image Not Found! Try Again<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p>As embalagens n\u00e3o servem s\u00f3 para proteger o produto. Elas contam uma hist\u00f3ria, despertam emo\u00e7\u00e3o e, sem perceber, influenciam a sua decis\u00e3o de compra. E tem estudo brasileiro que prova isso. Pesquisas da Unisales<br \/>mostram que mais da metade dos consumidores considera a embalagem um fator decisivo na hora de escolher um produto.<\/p>\n\n<p>Formato faz diferen\u00e7a, sabia?<\/p>\n\n<p>Olha s\u00f3: voc\u00ea acha que um cora\u00e7\u00e3o na embalagem chama mais aten\u00e7\u00e3o do que um quadrado? Pois \u00e9, chama mesmo.<\/p>\n\n<p>Formas org\u00e2nicas, como cora\u00e7\u00f5es, c\u00edrculos e curvas, passam aconchego, simpatia e emo\u00e7\u00e3o. \u00c9 aquele feeling de querer ter.<br \/>Formas retas, como quadrados e ret\u00e2ngulos, transmitem seriedade e estabilidade, mas quase nunca despertam aquele impulso.<\/p>\n\n<p>Se voc\u00ea quer que o produto grude na mem\u00f3ria e no desejo do consumidor, formatos diferentes s\u00e3o a chave.<\/p>\n\n<p>E as cores? N\u00e3o subestime<\/p>\n\n<p>As cores falam direto com o c\u00e9rebro. Olha s\u00f3:<\/p>\n\n<p>Vermelho transmite energia e urg\u00eancia<br \/>Azul passa confian\u00e7a e calma<br \/>Verde sugere sa\u00fade e naturalidade<br \/>Amarelo inspira otimismo e aten\u00e7\u00e3o<\/p>\n\n<p>Uma embalagem vibrante pode fisgar o consumidor antes mesmo de ele ler a descri\u00e7\u00e3o do produto. Estudos da Grupo Jauense<br \/>confirmam que a embalagem influencia a decis\u00e3o de compra em praticamente todos os casos.<\/p>\n\n<p>O c\u00e9rebro nem percebe, mas reage<\/p>\n\n<p>O neuromarketing mostra que cores, formas e at\u00e9 texturas ativam \u00e1reas do c\u00e9rebro ligadas \u00e0 emo\u00e7\u00e3o. Ou seja, mesmo que o consumidor ache que est\u00e1 comprando racionalmente, a decis\u00e3o j\u00e1 foi influenciada pelo visual da embalagem.<\/p>\n\n<p>Cada detalhe da embalagem transmite: \u201cleva, experimenta, confia em mim\u201d. E a gente quase sempre obedece sem perceber.<\/p>\n\n<p>Conclus\u00e3o r\u00e1pida para refletir<\/p>\n\n<p>Da pr\u00f3xima vez que voc\u00ea se encantar por uma embalagem, pergunte:<\/p>\n\n<p>Por que essa forma chamou aten\u00e7\u00e3o?<br \/>Essa cor me faz sentir algo?<br \/>Quero isso porque realmente preciso ou porque a embalagem me fisgou?<\/p>\n\n<p>A embalagem n\u00e3o \u00e9 s\u00f3 bonita. Ela \u00e9 uma ferramenta estrat\u00e9gica que mexe com o desejo, a mem\u00f3ria e a emo\u00e7\u00e3o. Entender isso pode gerar insights incr\u00edveis se voc\u00ea trabalha com produtos ou quer melhorar a experi\u00eancia de compra\u00a0do\u00a0seu\u00a0cliente.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"b18a72\" data-has-transparency=\"false\" style=\"--dominant-color: #b18a72;\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-6924 not-transparent\" src=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1.avif\" alt=\"\" srcset=\"https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1.avif 1024w, https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1-300x300.avif 300w, https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1-150x150.avif 150w, https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1-768x768.avif 768w, https:\/\/emibra.com.br\/wp-content\/uploads\/2025\/09\/freepik__a-young-woman-stands-in-a-bright-stylish-cosmetics__82693-1-12x12.avif 12w\" \/><\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 se pegou querendo comprar algo s\u00f3 pela embalagem? Tipo, voc\u00ea olha, pensa \u201cuau, que coisa linda!\u201d e antes de perceber j\u00e1 est\u00e1 no carrinho? Relaxa, isso n\u00e3o \u00e9 s\u00f3 voc\u00ea, \u00e9 ci\u00eancia. As embalagens n\u00e3o servem s\u00f3 para proteger o produto. Elas contam uma hist\u00f3ria, despertam emo\u00e7\u00e3o e, sem perceber, influenciam a sua [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/posts\/6909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/comments?post=6909"}],"version-history":[{"count":0,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/posts\/6909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/media\/6924"}],"wp:attachment":[{"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/media?parent=6909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/categories?post=6909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emibra.com.br\/en\/wp-json\/wp\/v2\/tags?post=6909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}